MARKETING Real People, Real Choices : Instructor's Resource Manual /
Chapter 1 The World of Marketing -- Chapter 2 Strategic Planning: Making Choices in a Dynamic Environment -- Chapter 3 Decision Making in the New Era of Marketing: Enriching the Marketing Environment -- Chapter 4 Think Globally and Act Locally: Marketing in a Multinational Environment -- Chapter 5 M...
| Main Authors: | , , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, Prentice Hall,
1997
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| Subjects: |