MARKETING Real People, Real Choices : Instructor's Resource Manual /
Chapter 1 The World of Marketing -- Chapter 2 Strategic Planning: Making Choices in a Dynamic Environment -- Chapter 3 Decision Making in the New Era of Marketing: Enriching the Marketing Environment -- Chapter 4 Think Globally and Act Locally: Marketing in a Multinational Environment -- Chapter 5 M...
| Main Authors: | , , , |
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| Format: | text |
| Language: | eng |
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Upper Saddle River, Prentice Hall,
1997
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| Subjects: |
| _version_ | 1796762326289874944 |
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| author | Solomon, Michael R., author 355708 Stuart, Elnora W., author 390316 Moore, David L., author 635166 Brooks, John R., author 272001 |
| author_facet | Solomon, Michael R., author 355708 Stuart, Elnora W., author 390316 Moore, David L., author 635166 Brooks, John R., author 272001 |
| author_sort | Solomon, Michael R., author 355708 |
| collection | OCEAN |
| description | Chapter 1 The World of Marketing -- Chapter 2 Strategic Planning: Making Choices in a Dynamic Environment -- Chapter 3 Decision Making in the New Era of Marketing: Enriching the Marketing Environment -- Chapter 4 Think Globally and Act Locally: Marketing in a Multinational Environment -- Chapter 5 Marketing Information and Research: Analyzing the Business Environment -- Chapter 6 Why People Buy: Consumer Behavior -- Chapter 7 Why Organizations Buy: Business-To-Business Marketing -- Chapter 8 Sharpening the Focus: Segmentation, Targeting, and Positioning -- Chapter 9 The Product -- Chapter 10 Product Management -- Chapter 11 Broadening the Product Focus: Marketing Services and Other Intangibles -- Chapter 12 Pricing the Product -- Chapter 13 Price Management -- Chapter 14 Channel Management, Physical Distribution, and Wholesaling: Delivering the Product -- Chapter 15 Retailing and Direct Marketing -- Chapter 16 Connecting with the Customer: Promotional Strategy, Database Marketing, and Integrated Marketing Communications -- Chapter 17 Advertising -- Chapter 18 Sales Promotion and Public Relations -- Chapter 19 Personal Selling and Sales Management. |
| first_indexed | 2024-03-05T16:39:13Z |
| format | text |
| id | KOHA-OAI-TEST:591175 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-04-09T03:41:23Z |
| publishDate | 1997 |
| publisher | Upper Saddle River, Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5911752024-03-14T06:11:40ZMARKETING Real People, Real Choices : Instructor's Resource Manual / Solomon, Michael R., author 355708 Stuart, Elnora W., author 390316 Moore, David L., author 635166 Brooks, John R., author 272001 textUpper Saddle River, Prentice Hall,1997©1997engChapter 1 The World of Marketing -- Chapter 2 Strategic Planning: Making Choices in a Dynamic Environment -- Chapter 3 Decision Making in the New Era of Marketing: Enriching the Marketing Environment -- Chapter 4 Think Globally and Act Locally: Marketing in a Multinational Environment -- Chapter 5 Marketing Information and Research: Analyzing the Business Environment -- Chapter 6 Why People Buy: Consumer Behavior -- Chapter 7 Why Organizations Buy: Business-To-Business Marketing -- Chapter 8 Sharpening the Focus: Segmentation, Targeting, and Positioning -- Chapter 9 The Product -- Chapter 10 Product Management -- Chapter 11 Broadening the Product Focus: Marketing Services and Other Intangibles -- Chapter 12 Pricing the Product -- Chapter 13 Price Management -- Chapter 14 Channel Management, Physical Distribution, and Wholesaling: Delivering the Product -- Chapter 15 Retailing and Direct Marketing -- Chapter 16 Connecting with the Customer: Promotional Strategy, Database Marketing, and Integrated Marketing Communications -- Chapter 17 Advertising -- Chapter 18 Sales Promotion and Public Relations -- Chapter 19 Personal Selling and Sales Management.Mohaiminah Khayon;PSZ_JBMarketingURN:ISBN:9780136194613 |
| spellingShingle | Marketing Solomon, Michael R., author 355708 Stuart, Elnora W., author 390316 Moore, David L., author 635166 Brooks, John R., author 272001 MARKETING Real People, Real Choices : Instructor's Resource Manual / |
| title | MARKETING Real People, Real Choices : Instructor's Resource Manual / |
| title_full | MARKETING Real People, Real Choices : Instructor's Resource Manual / |
| title_fullStr | MARKETING Real People, Real Choices : Instructor's Resource Manual / |
| title_full_unstemmed | MARKETING Real People, Real Choices : Instructor's Resource Manual / |
| title_short | MARKETING Real People, Real Choices : Instructor's Resource Manual / |
| title_sort | marketing real people real choices instructor s resource manual |
| topic | Marketing |
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