MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control : Instructor's Resource Manual and Video Guide /
Our goal in this manual has been to create a self-contained and chapter / topic-driven source of most of the information that an instructor would need to run the Marketing Management course. It includes not only overviews and outlines but also suggested lectures, transparency notes, computer exercis...
| Main Authors: | , , , , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
1997
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| Subjects: |