Principles of Marketing /
New to this edition: Increased Integrated Marketing Communication (IMC) focus with the ten key IMC-based principles. Enphasizes the importance of the brand: increased brand focus. Highlights the social media revolution: new interactive and social media discussions. New emphasis on enduring principle...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Boston : Pearson Prentice Hall,
2014
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| Subjects: |