Principles of Marketing /

New to this edition: Increased Integrated Marketing Communication (IMC) focus with the ten key IMC-based principles. Enphasizes the importance of the brand: increased brand focus. Highlights the social media revolution: new interactive and social media discussions. New emphasis on enduring principle...

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Bibliographic Details
Main Authors:	Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840
Format:	text
Language:	eng
Published:	Boston : Pearson Prentice Hall, 2014
Subjects:	Marketing

Principles of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840

Published 2021

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Principles of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840, Opresnik, Marc Oliver author 644053

Published 2018

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Principles of marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 2012

PRINCIPLES of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Abu Bakar Abdul Hamid, author 621919, Noor Hazarina Hashim, author 395935, Huam, Hon Tat, author 359156

Published 2010

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Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 2006

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PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 2001

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PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 1999

text

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 1996

text

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840

Published 1991

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Principles of Marketing /

Principles of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840

Principles of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840, Opresnik, Marc Oliver author 644053

Principles of marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

PRINCIPLES of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Abu Bakar Abdul Hamid, author 621919, Noor Hazarina Hashim, author 395935, Huam, Hon Tat, author 359156

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840

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