Basic Marketing A Global-Managerial Approach : Instructor's Manual /
There are many effective ways to teach the beginning marketing course -- and we know that how you design your course depends on your objectives and your students' needs. Our aim in preparing this Instructor's Manual -- and more generally in preparing Basic Marketing and everything that goe...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Boston : Irwin/McGraw-Hill,
1999
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| Subjects: |