Basic Marketing A Global-Managerial Approach : Instructor's Manual /
There are many effective ways to teach the beginning marketing course -- and we know that how you design your course depends on your objectives and your students' needs. Our aim in preparing this Instructor's Manual -- and more generally in preparing Basic Marketing and everything that goe...
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| Materiálatiipa: | text |
| Giella: | eng |
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Boston : Irwin/McGraw-Hill,
1999
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| Fáttát: |
| _version_ | 1826469841817567232 |
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| author | Perreault, William D., author 303898 McCarthy, E. Jerome (Edmund Jerome), author 278654 |
| author_facet | Perreault, William D., author 303898 McCarthy, E. Jerome (Edmund Jerome), author 278654 |
| author_sort | Perreault, William D., author 303898 |
| collection | OCEAN |
| description | There are many effective ways to teach the beginning marketing course -- and we know that how you design your course depends on your objectives and your students' needs. Our aim in preparing this Instructor's Manual -- and more generally in preparing Basic Marketing and everything that goes with it -- has been to provide you with a complete and flexible set of high-quality teaching and learning materials -- materials that really work together and help you to offer your students a truly professional course. You can design your own course system by selecting -- from among a wide variety of learning units -- those which fit your style and your students' needs. A great number of different types of Professional Learning Units Systems have been anticipated in developing these materials -- so we call the whole package P.L.U.S. Your system represents the custom mix of P.L.U.S. elements you select for your students. The exhibit on the next page summarizes the many different major components of our P.L.U.S. package. Each major component of the package includes many different learning and teaching units from which to select. Our objective is to offer you a P.L.U.S. "menu" -- so that you can conveniently select units you want -- and disregard what you do not want. You can have confidence that the units you select will work well together. To help you in selecting from this "menu," this Instructor's Manual provides additional discussion of each of these major components of P.L.U.S. -- as well as a comprehensive set of ideas and suggestions on teaching the first marketing course. |
| first_indexed | 2024-03-05T16:39:19Z |
| format | text |
| id | KOHA-OAI-TEST:591211 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:39:19Z |
| publishDate | 1999 |
| publisher | Boston : Irwin/McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5912112024-02-18T07:21:26ZBasic Marketing A Global-Managerial Approach : Instructor's Manual / Perreault, William D., author 303898 McCarthy, E. Jerome (Edmund Jerome), author 278654 textBoston : Irwin/McGraw-Hill,1999©1999engThere are many effective ways to teach the beginning marketing course -- and we know that how you design your course depends on your objectives and your students' needs. Our aim in preparing this Instructor's Manual -- and more generally in preparing Basic Marketing and everything that goes with it -- has been to provide you with a complete and flexible set of high-quality teaching and learning materials -- materials that really work together and help you to offer your students a truly professional course. You can design your own course system by selecting -- from among a wide variety of learning units -- those which fit your style and your students' needs. A great number of different types of Professional Learning Units Systems have been anticipated in developing these materials -- so we call the whole package P.L.U.S. Your system represents the custom mix of P.L.U.S. elements you select for your students. The exhibit on the next page summarizes the many different major components of our P.L.U.S. package. Each major component of the package includes many different learning and teaching units from which to select. Our objective is to offer you a P.L.U.S. "menu" -- so that you can conveniently select units you want -- and disregard what you do not want. You can have confidence that the units you select will work well together. To help you in selecting from this "menu," this Instructor's Manual provides additional discussion of each of these major components of P.L.U.S. -- as well as a comprehensive set of ideas and suggestions on teaching the first marketing course.PART I: HOW TO USE THIS MANUAL -- PART II: OVERVIEW OF THE MAJOR ELEMENTS OF P.L.U.S -- PART III: IDEAS ABOUT TEACHING THE FIRST MARKETING COURSE -- PART IV: CHAPTER-BY-CHAPTER AIDS--ANSWERS TO QUESTIONS AND EXERCISES -- PART V: COMMENTS ON CASES IN BASIC MARKETINGThere are many effective ways to teach the beginning marketing course -- and we know that how you design your course depends on your objectives and your students' needs. Our aim in preparing this Instructor's Manual -- and more generally in preparing Basic Marketing and everything that goes with it -- has been to provide you with a complete and flexible set of high-quality teaching and learning materials -- materials that really work together and help you to offer your students a truly professional course. You can design your own course system by selecting -- from among a wide variety of learning units -- those which fit your style and your students' needs. A great number of different types of Professional Learning Units Systems have been anticipated in developing these materials -- so we call the whole package P.L.U.S. Your system represents the custom mix of P.L.U.S. elements you select for your students. The exhibit on the next page summarizes the many different major components of our P.L.U.S. package. Each major component of the package includes many different learning and teaching units from which to select. Our objective is to offer you a P.L.U.S. "menu" -- so that you can conveniently select units you want -- and disregard what you do not want. You can have confidence that the units you select will work well together. To help you in selecting from this "menu," this Instructor's Manual provides additional discussion of each of these major components of P.L.U.S. -- as well as a comprehensive set of ideas and suggestions on teaching the first marketing course.MOHAIMINAH KHAYON;PSZ_JBMarketingURN:ISBN:9780070005709 |
| spellingShingle | Marketing Perreault, William D., author 303898 McCarthy, E. Jerome (Edmund Jerome), author 278654 Basic Marketing A Global-Managerial Approach : Instructor's Manual / |
| title | Basic Marketing A Global-Managerial Approach : Instructor's Manual / |
| title_full | Basic Marketing A Global-Managerial Approach : Instructor's Manual / |
| title_fullStr | Basic Marketing A Global-Managerial Approach : Instructor's Manual / |
| title_full_unstemmed | Basic Marketing A Global-Managerial Approach : Instructor's Manual / |
| title_short | Basic Marketing A Global-Managerial Approach : Instructor's Manual / |
| title_sort | basic marketing a global managerial approach instructor s manual |
| topic | Marketing |
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