MARKETING RESEARCH : Instructor's Manual /
Our approach is to teach the fundamentals of marketing research. Consequently, the text is geared to what we believe is the level of the typical undergraduate business student. Our presentation is written from an intuitive perspective, and we use examples and situations consistent with undergraduate...
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
2003
|
| Subjects: |