Principles of MARKETING : INSTRUCTOR'S RESOURCE MANUAL WITH VIDEO GUIDE /
The Instructor's Resource Manual (IRM) for Kotler and Armstrong's seventh edition of Principles of Marketing provides you with a comprehensive package of high-quality, easy-to-use supplementary materials for teaching the basic marketing course. Those of you familiar with the textbook alrea...
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Englewood Cliffs, NJ : Prentice Hall,
1996
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| Subjects: |