Principles of MARKETING : INSTRUCTOR'S RESOURCE MANUAL /
The Eighth Edition of the Kotler/Armstrong Principles of Marketing has a complete set of supplemental learning and teaching aids. The Instructor's Resource Manual plays a central role in organizing this package. This manual has been designed so the instructor can plan lectures, demonstrations,...
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| Language: | eng |
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Englewood Cliffs, NJ : Prentice Hall,
1999
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