| Summary: | The Eighth Edition of the Kotler/Armstrong Principles of Marketing has a complete set of supplemental learning and teaching aids. The Instructor's Resource Manual plays a central role in organizing this package. This manual has been designed so the instructor can plan lectures, demonstrations, discussions, visual presentations, and written assignments in a coordinated and efficient manner. All 20 chapters of the textbook have been carefully reviewed in order to develop the most logical and helpful manual for you, the instructor.
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