Principles of MARKETING : INSTRUCTOR'S RESOURCE MANUAL /
The Eighth Edition of the Kotler/Armstrong Principles of Marketing has a complete set of supplemental learning and teaching aids. The Instructor's Resource Manual plays a central role in organizing this package. This manual has been designed so the instructor can plan lectures, demonstrations,...
Main Authors: | Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Brooks, John R. J, author 634891, Brooks, Kellye, author 402019 |
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Format: | |
Language: | eng |
Published: |
Englewood Cliffs, NJ : Prentice Hall,
1999
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Subjects: |
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