ADVERTISING, PROMOTION, & Supplemental Aspects of Integrated Marketing Communications /
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant r...
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| Format: | text |
| Language: | eng |
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Mason, Ohio : Thomson South-Western,
c200
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