Winning with the Power of Persuasion : Mancuso's Secrets for Small Business Success /

Entrepreneurial persuaders -- Overcoming fear, anxiety and rejection -- Creating leverage -- Negotiating techniques -- Motivating to make things happen -- Entrepreneurial persuaders versus con artists -- The seven-step selling process -- Finding a market niche -- Mancuso's twelve commandments -...

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Bibliografische gegevens
Hoofdauteur: Mancuso, Joseph, author 635557
Formaat: text
Taal:eng
Gepubliceerd in: Chicago, Ill. : Enterprise-Dearborn, c199
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