CORPORATE IMAGINATION Plus : Five Steps to Translating Innovative Strategies Into Action /
Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. He develops a plan that will help a senior manager create and implement a company-wide vision.
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| Format: | text |
| Language: | eng |
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New York : Free Press ; London : Collier Macmillan,
1990
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