THE BASIC PRINCIPLES OF MARKETING WARFARE /
Provides managers with a basic knowledge of how to understand the strategies of their business competitors, and how to formulate and execute successful marketing strategies against them. The authors argue that many companies fail to cope with increased competition because they lack a systematic stra...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Chichester [West Sussex] ; New York : Wiley,
c198
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| Subjects: |