THE BASIC PRINCIPLES OF MARKETING WARFARE /
Provides managers with a basic knowledge of how to understand the strategies of their business competitors, and how to formulate and execute successful marketing strategies against them. The authors argue that many companies fail to cope with increased competition because they lack a systematic stra...
| Главные авторы: | , |
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| Формат: | text |
| Язык: | eng |
| Опубликовано: |
Chichester [West Sussex] ; New York : Wiley,
c198
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| Предметы: |
| _version_ | 1826470061500530688 |
|---|---|
| author | Durö, Robert, author 192583 Sandström, Björn, author 635480 |
| author_facet | Durö, Robert, author 192583 Sandström, Björn, author 635480 |
| author_sort | Durö, Robert, author 192583 |
| collection | OCEAN |
| description | Provides managers with a basic knowledge of how to understand the strategies of their business competitors, and how to formulate and execute successful marketing strategies against them. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy. Basing their arguments on classic military thought, Duro and Sandstrom show how companies need to gain a psychological advantage over their competitors in order to succeed against them. Contains analyses of 30 international cases of business competition. |
| first_indexed | 2024-03-05T16:42:37Z |
| format | text |
| id | KOHA-OAI-TEST:592359 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:42:37Z |
| publishDate | c198 |
| publisher | Chichester [West Sussex] ; New York : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5923592021-10-27T04:21:29ZTHE BASIC PRINCIPLES OF MARKETING WARFARE / Durö, Robert, author 192583 Sandström, Björn, author 635480 textChichester [West Sussex] ; New York : Wiley,c1987engProvides managers with a basic knowledge of how to understand the strategies of their business competitors, and how to formulate and execute successful marketing strategies against them. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy. Basing their arguments on classic military thought, Duro and Sandstrom show how companies need to gain a psychological advantage over their competitors in order to succeed against them. Contains analyses of 30 international cases of business competition.Includes bibliographical references and indexProvides managers with a basic knowledge of how to understand the strategies of their business competitors, and how to formulate and execute successful marketing strategies against them. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy. Basing their arguments on classic military thought, Duro and Sandstrom show how companies need to gain a psychological advantage over their competitors in order to succeed against them. Contains analyses of 30 international cases of business competition.A. Karim Akitek:MarketingURN:ISBN:0471915459 |
| spellingShingle | Marketing Durö, Robert, author 192583 Sandström, Björn, author 635480 THE BASIC PRINCIPLES OF MARKETING WARFARE / |
| title | THE BASIC PRINCIPLES OF MARKETING WARFARE / |
| title_full | THE BASIC PRINCIPLES OF MARKETING WARFARE / |
| title_fullStr | THE BASIC PRINCIPLES OF MARKETING WARFARE / |
| title_full_unstemmed | THE BASIC PRINCIPLES OF MARKETING WARFARE / |
| title_short | THE BASIC PRINCIPLES OF MARKETING WARFARE / |
| title_sort | basic principles of marketing warfare |
| topic | Marketing |
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