The Power of Industrial Brands : An effective route to competitive advantage /
This text explains the importance of branding and explores how an understanding of the unique functions of an industrial brand can form the basis of successful marketing. The book illustrates how utilizing a brand image can help build market share, improve margins and achieve faster stock turn-aroun...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
London ; New York : McGraw-Hill,
c199
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| Subjects: |