Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /

"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies f...

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Detalhes bibliográficos
Autor principal: Kowalik, Izabela, editor 635567
Formato: text
Idioma:eng
Publicado em: New York : Routledge, 2020
Assuntos: