Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /
"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies f...
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
New York : Routledge,
2020
|
| Subjects: |
| _version_ | 1826470243987357696 |
|---|---|
| author | Kowalik, Izabela, editor 635567 |
| author_facet | Kowalik, Izabela, editor 635567 |
| author_sort | Kowalik, Izabela, editor 635567 |
| collection | OCEAN |
| description | "The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"-- |
| first_indexed | 2024-03-05T16:45:19Z |
| format | text |
| id | KOHA-OAI-TEST:593284 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:45:19Z |
| publishDate | 2020 |
| publisher | New York : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5932842021-10-03T04:13:49ZEntrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes / Kowalik, Izabela, editor 635567 textNew York : Routledge,2020©2020eng"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"--Includes bibliographical references and index.Introduction -- 1 Defining Entrepreneurial Marketing and Instant Internationalization -- 2 Entrepreneurial Marketing Components and the Concept's Role in Internationalization of SMEs -- 3 Managerial and Organizational Determinants of Entrepreneurial Marketing in a Global Context -- 4 Entrepreneurial Marketing Orientation and International New Ventures -- 5 Antecedents of International Entrepreneurial Marketing Strategies -- 6 Performance Outcomes of Entrepreneurial Marketing in International Markets -- 7 Entrepreneurial Marketing in the Transition and Mature Economies -- Conclusions, Implications and Future Directions -- Appendix I The Standardized Error of Estimation -- Appendix II Case Studies -- Case Study 1: Network Relationships of Italian Luxury Furniture Producer -- Case Study 2. P.P.H.U ""Adamczyk -- Index"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"--PSZ_JBNew business enterprisesMarketingInternational business enterprisesExport marketingURN:ISBN:9780367456399 |
| spellingShingle | New business enterprises Marketing International business enterprises Export marketing Kowalik, Izabela, editor 635567 Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes / |
| title | Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes / |
| title_full | Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes / |
| title_fullStr | Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes / |
| title_full_unstemmed | Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes / |
| title_short | Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes / |
| title_sort | entrepreneurial marketing and international new ventures antecedents elements and outcomes |
| topic | New business enterprises Marketing International business enterprises Export marketing |
| work_keys_str_mv | AT kowalikizabelaeditor635567 entrepreneurialmarketingandinternationalnewventuresantecedentselementsandoutcomes |