Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /

"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies f...

Full description

Bibliographic Details
Main Author: Kowalik, Izabela, editor 635567
Format: text
Language:eng
Published: New York : Routledge, 2020
Subjects:
_version_ 1826470243987357696
author Kowalik, Izabela, editor 635567
author_facet Kowalik, Izabela, editor 635567
author_sort Kowalik, Izabela, editor 635567
collection OCEAN
description "The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"--
first_indexed 2024-03-05T16:45:19Z
format text
id KOHA-OAI-TEST:593284
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T16:45:19Z
publishDate 2020
publisher New York : Routledge,
record_format dspace
spelling KOHA-OAI-TEST:5932842021-10-03T04:13:49ZEntrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes / Kowalik, Izabela, editor 635567 textNew York : Routledge,2020©2020eng"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"--Includes bibliographical references and index.Introduction -- 1 Defining Entrepreneurial Marketing and Instant Internationalization -- 2 Entrepreneurial Marketing Components and the Concept's Role in Internationalization of SMEs -- 3 Managerial and Organizational Determinants of Entrepreneurial Marketing in a Global Context -- 4 Entrepreneurial Marketing Orientation and International New Ventures -- 5 Antecedents of International Entrepreneurial Marketing Strategies -- 6 Performance Outcomes of Entrepreneurial Marketing in International Markets -- 7 Entrepreneurial Marketing in the Transition and Mature Economies -- Conclusions, Implications and Future Directions -- Appendix I The Standardized Error of Estimation -- Appendix II Case Studies -- Case Study 1: Network Relationships of Italian Luxury Furniture Producer -- Case Study 2. P.P.H.U ""Adamczyk -- Index"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"--PSZ_JBNew business enterprisesMarketingInternational business enterprisesExport marketingURN:ISBN:9780367456399
spellingShingle New business enterprises
Marketing
International business enterprises
Export marketing
Kowalik, Izabela, editor 635567
Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /
title Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /
title_full Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /
title_fullStr Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /
title_full_unstemmed Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /
title_short Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /
title_sort entrepreneurial marketing and international new ventures antecedents elements and outcomes
topic New business enterprises
Marketing
International business enterprises
Export marketing
work_keys_str_mv AT kowalikizabelaeditor635567 entrepreneurialmarketingandinternationalnewventuresantecedentselementsandoutcomes