Entrepreneurial Marketing and International New Ventures : Antecedents, Elements and Outcomes /
"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies f...
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| Format: | text |
| Language: | eng |
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New York : Routledge,
2020
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