Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement /
"This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scho...
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Abingdon, Oxon ; New York, NY : Routledge,
2021
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| Subjects: |