Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 /

Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 /

Bibliographic Details
Main Authors: Kalaiyarasi Subramaniam, 1997-, author 636722, Mazillah Abdullah 636723, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2021
Subjects:
Subject

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