Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 /
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| Format: | text |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2021
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| Subjects: |
| _version_ | 1826470810324303872 |
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| author | Kalaiyarasi Subramaniam, 1997-, author 636722 Mazillah Abdullah 636723 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 |
| author_facet | Kalaiyarasi Subramaniam, 1997-, author 636722 Mazillah Abdullah 636723 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 |
| author_sort | Kalaiyarasi Subramaniam, 1997-, author 636722 |
| collection | OCEAN |
| description | |
| first_indexed | 2024-03-05T16:53:52Z |
| format | text |
| id | KOHA-OAI-TEST:596303 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:53:52Z |
| publishDate | 2021 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5963032022-02-07T04:25:48ZFactors influencing consumer willingness to purchase private label brands (PLBs) among B40 / Kalaiyarasi Subramaniam, 1997-, author 636722 Mazillah Abdullah 636723 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 textJohor Bahru, Johor : Universiti Teknologi Malaysia,2021engBibliography: p.50-55KK-AHIBSSubjectSubject |
| spellingShingle | Subject Subject Kalaiyarasi Subramaniam, 1997-, author 636722 Mazillah Abdullah 636723 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 / |
| title | Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 / |
| title_full | Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 / |
| title_fullStr | Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 / |
| title_full_unstemmed | Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 / |
| title_short | Factors influencing consumer willingness to purchase private label brands (PLBs) among B40 / |
| title_sort | factors influencing consumer willingness to purchase private label brands plbs among b40 |
| topic | Subject Subject |
| work_keys_str_mv | AT kalaiyarasisubramaniam1997author636722 factorsinfluencingconsumerwillingnesstopurchaseprivatelabelbrandsplbsamongb40 AT mazillahabdullah636723 factorsinfluencingconsumerwillingnesstopurchaseprivatelabelbrandsplbsamongb40 AT sekolahperniagaanantarabangsaazmanhashim617120 factorsinfluencingconsumerwillingnesstopurchaseprivatelabelbrandsplbsamongb40 |