New Statistics for Design Researchers : A Bayesian Workflow in Tidy R /

Design Research uses scientific methods to evaluate designs and build design theories. This book starts with recognizable questions in Design Research, such as A/B testing, how users learn to operate a device and why computer-generated faces are eerie. Using a broad range ofexamples, efficient resea...

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Bibliographic Details
Main Author: Schmettow, Martin, author 642999
Format:
Language:eng
Published: Cham : Springer, 2021
Subjects: