Principles of MARKETING /

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral...

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Bibliographic Details
Main Authors: Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840
Format: text
Language:eng
Published: New York, NY : Pearson Education, 2021
Subjects: