Principles of MARKETING /
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
New York, NY : Pearson Education,
2021
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| Subjects: |