Absolute essentials of marketing research /
"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the...
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Abingdon, Oxon ; New York, NY : Routledge,
2022
|
| Subjects: |