Absolute essentials of marketing research /
"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the...
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| Формат: | text |
| Мова: | eng |
| Опубліковано: |
Abingdon, Oxon ; New York, NY : Routledge,
2022
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| Предмети: |
| _version_ | 1826471516180578304 |
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| author | Kolb, Bonita M., author. 408973 |
| author_facet | Kolb, Bonita M., author. 408973 |
| author_sort | Kolb, Bonita M., author. 408973 |
| collection | OCEAN |
| description | "This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module"-- |
| first_indexed | 2024-03-05T17:04:33Z |
| format | text |
| id | KOHA-OAI-TEST:599883 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:04:33Z |
| publishDate | 2022 |
| publisher | Abingdon, Oxon ; New York, NY : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5998832022-07-05T02:27:54ZAbsolute essentials of marketing research / Kolb, Bonita M., author. 408973 textAbingdon, Oxon ; New York, NY : Routledge,2022.©2022eng"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module"--Includes bibliographical and references"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module"--Marketing research.Absolute essentials of marketing researchURN:ISBN:9780367760335URN:ISBN:9780367760342URN:ISBN: |
| spellingShingle | Marketing research. Kolb, Bonita M., author. 408973 Absolute essentials of marketing research / |
| title | Absolute essentials of marketing research / |
| title_full | Absolute essentials of marketing research / |
| title_fullStr | Absolute essentials of marketing research / |
| title_full_unstemmed | Absolute essentials of marketing research / |
| title_short | Absolute essentials of marketing research / |
| title_sort | absolute essentials of marketing research |
| topic | Marketing research. |
| work_keys_str_mv | AT kolbbonitamauthor408973 absoluteessentialsofmarketingresearch |