Absolute essentials of marketing research /
"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the...
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| Natura: | text |
| Lingua: | eng |
| Pubblicazione: |
Abingdon, Oxon ; New York, NY : Routledge,
2022
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