The Routledge Companion to Contemporary Brand Management

The Routledge Companion to Contemporary Brand Management

Includes bibliographical and references

Bibliographic Details
Main Authors: Francesca Dall'Olmo Riley, editor, Jaywant, Singh, editor, Blankson, Charles, editor
Format:
Language:eng
Published: London : Routledge, 2021
Subjects:
Branding (Marketing)
Internet marketing
Communication in marketing

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