The Balanced Scorecard : Translating Strategy into Action /

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term o...

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Bibliographic Details
Main Authors: Kaplan, Robert S., author 382396, Norton, David P., author 254156, Pearson Education Limited (Online service) 647098
Format: software, multimedia
Language:eng
Published: Boston, Mass. : Harvard Business Review Press, 1996
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=5181917