Strategy Maps : Converting Intangible Assets into Tangible Outcomes /
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Boston : Harvard Business Review Press,
2003
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=5182107 |