Marketing 4.0 : Moving from Traditional to Digital /
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing co...
| Main Authors: | , , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Hoboken, New Jersey : John Wiley & Sons, Inc.,
2016
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=4785177 |