Marketing 4.0 : Moving from Traditional to Digital /
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing co...
| Main Authors: | , , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Hoboken, New Jersey : John Wiley & Sons, Inc.,
2016
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=4785177 |
| _version_ | 1796764631556947968 |
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| author | Kotler, Philip, author 301835 Kartajaya, Hermawan, 1947-, author 191063 Setiawan, Iwan, author 647203 John Wiley & Sons (Online service) 647106 |
| author_facet | Kotler, Philip, author 301835 Kartajaya, Hermawan, 1947-, author 191063 Setiawan, Iwan, author 647203 John Wiley & Sons (Online service) 647106 |
| author_sort | Kotler, Philip, author 301835 |
| collection | OCEAN |
| description | Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. |
| first_indexed | 2024-03-05T17:12:47Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:602704 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:12:47Z |
| publishDate | 2016 |
| publisher | Hoboken, New Jersey : John Wiley & Sons, Inc., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6027042023-10-25T00:45:05ZMarketing 4.0 : Moving from Traditional to Digital / Kotler, Philip, author 301835 Kartajaya, Hermawan, 1947-, author 191063 Setiawan, Iwan, author 647203 John Wiley & Sons (Online service) 647106 software, multimedia Electronic books 631902 Hoboken, New Jersey : John Wiley & Sons, Inc.,2016engMarketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.Includes bibliographical references and index Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.MarketingInternet Marketinghttps://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=4785177URN:ISBN:9781119341147Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Marketing Internet Marketing Kotler, Philip, author 301835 Kartajaya, Hermawan, 1947-, author 191063 Setiawan, Iwan, author 647203 John Wiley & Sons (Online service) 647106 Marketing 4.0 : Moving from Traditional to Digital / |
| title | Marketing 4.0 : Moving from Traditional to Digital / |
| title_full | Marketing 4.0 : Moving from Traditional to Digital / |
| title_fullStr | Marketing 4.0 : Moving from Traditional to Digital / |
| title_full_unstemmed | Marketing 4.0 : Moving from Traditional to Digital / |
| title_short | Marketing 4.0 : Moving from Traditional to Digital / |
| title_sort | marketing 4 0 moving from traditional to digital |
| topic | Marketing Internet Marketing |
| url | https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=4785177 |
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