Marketing Management in Turkey /
Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries a...
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| 格式: | software, multimedia |
| 语言: | eng |
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Bingley, U.K. : Emerald Publishing Limited,
2018
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| 在线阅读: | https://www.emerald.com/insight/publication/doi/10.1108/9781787145573 |
| _version_ | 1826472263509082112 |
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| author | Ozturkcan, Selcen, editor 646885 Okan, Elif Yolbulan, editor 646886 Emerald Publishing Limited (Online service) 646680 |
| author_facet | Ozturkcan, Selcen, editor 646885 Okan, Elif Yolbulan, editor 646886 Emerald Publishing Limited (Online service) 646680 |
| author_sort | Ozturkcan, Selcen, editor 646885 |
| collection | OCEAN |
| description | Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, in order to build tailored products and marketing programs that will capitalize on such rapid growth. In "Marketing Management in Turkey", Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of these emerging economies namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. Along the way, this book offers important insights into issues affecting all emerging markets, including common perceptions and misconceptions around the opportunities they offer. "Marketing Management in Turkey" will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy. |
| first_indexed | 2024-03-05T17:15:51Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:603740 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:15:51Z |
| publishDate | 2018 |
| publisher | Bingley, U.K. : Emerald Publishing Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6037402023-10-25T01:22:13ZMarketing Management in Turkey / Ozturkcan, Selcen, editor 646885 Okan, Elif Yolbulan, editor 646886 Emerald Publishing Limited (Online service) 646680 software, multimedia Electronic books 631902 Bingley, U.K. : Emerald Publishing Limited,2018engEmerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, in order to build tailored products and marketing programs that will capitalize on such rapid growth. In "Marketing Management in Turkey", Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of these emerging economies namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. Along the way, this book offers important insights into issues affecting all emerging markets, including common perceptions and misconceptions around the opportunities they offer. "Marketing Management in Turkey" will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.Includes bibliographical references and index Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, in order to build tailored products and marketing programs that will capitalize on such rapid growth. In "Marketing Management in Turkey", Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of these emerging economies namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. Along the way, this book offers important insights into issues affecting all emerging markets, including common perceptions and misconceptions around the opportunities they offer. "Marketing Management in Turkey" will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.MarketingIndustrial Managementhttps://www.emerald.com/insight/publication/doi/10.1108/9781787145573URN:ISBN:9781787145573Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Marketing Industrial Management Ozturkcan, Selcen, editor 646885 Okan, Elif Yolbulan, editor 646886 Emerald Publishing Limited (Online service) 646680 Marketing Management in Turkey / |
| title | Marketing Management in Turkey / |
| title_full | Marketing Management in Turkey / |
| title_fullStr | Marketing Management in Turkey / |
| title_full_unstemmed | Marketing Management in Turkey / |
| title_short | Marketing Management in Turkey / |
| title_sort | marketing management in turkey |
| topic | Marketing Industrial Management |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781787145573 |
| work_keys_str_mv | AT ozturkcanselceneditor646885 marketingmanagementinturkey AT okanelifyolbulaneditor646886 marketingmanagementinturkey AT emeraldpublishinglimitedonlineservice646680 marketingmanagementinturkey |