New Perspectives on Critical Marketing and Consumer Society /

New Perspectives on Critical Marketing and Consumer Society /

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Societyprovides an illuminating, challenging and thought providing guide for all upper-level students of marketin...

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Bibliographic Details
Main Authors: Ritch, Elaine L., editor 647022, McColl, Julie, editor 647023, Emerald Publishing Limited (Online service) issuing body 646680
Format: software, multimedia
Language:eng
Published: Bingley, U.K. : Emerald Publishing Limited, 2021
Subjects:
Marketing
Consumer behaviour
Online Access:https://www.emerald.com/insight/publication/doi/10.1108/9781839095542

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https://www.emerald.com/insight/publication/doi/10.1108/9781839095542

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