New Perspectives on Critical Marketing and Consumer Society /
Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Societyprovides an illuminating, challenging and thought providing guide for all upper-level students of marketin...
| Main Authors: | , , |
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| Format: | software, multimedia |
| Language: | eng |
| Published: |
Bingley, U.K. : Emerald Publishing Limited,
2021
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| Subjects: | |
| Online Access: | https://www.emerald.com/insight/publication/doi/10.1108/9781839095542 |
| _version_ | 1826472314795982848 |
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| author | Ritch, Elaine L., editor 647022 McColl, Julie, editor 647023 Emerald Publishing Limited (Online service) issuing body 646680 |
| author_facet | Ritch, Elaine L., editor 647022 McColl, Julie, editor 647023 Emerald Publishing Limited (Online service) issuing body 646680 |
| author_sort | Ritch, Elaine L., editor 647022 |
| collection | OCEAN |
| description | Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Societyprovides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour. |
| first_indexed | 2024-03-05T17:16:37Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:604005 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:16:37Z |
| publishDate | 2021 |
| publisher | Bingley, U.K. : Emerald Publishing Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6040052023-10-25T07:55:21ZNew Perspectives on Critical Marketing and Consumer Society / Ritch, Elaine L., editor 647022 McColl, Julie, editor 647023 Emerald Publishing Limited (Online service) issuing body 646680 software, multimedia Electronic books 631902 Bingley, U.K. : Emerald Publishing Limited,2021engDigital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Societyprovides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.Includes bibliographical references and index Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Societyprovides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.MarketingConsumer behaviourhttps://www.emerald.com/insight/publication/doi/10.1108/9781839095542URN:ISBN:9781839095542Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Marketing Consumer behaviour Ritch, Elaine L., editor 647022 McColl, Julie, editor 647023 Emerald Publishing Limited (Online service) issuing body 646680 New Perspectives on Critical Marketing and Consumer Society / |
| title | New Perspectives on Critical Marketing and Consumer Society / |
| title_full | New Perspectives on Critical Marketing and Consumer Society / |
| title_fullStr | New Perspectives on Critical Marketing and Consumer Society / |
| title_full_unstemmed | New Perspectives on Critical Marketing and Consumer Society / |
| title_short | New Perspectives on Critical Marketing and Consumer Society / |
| title_sort | new perspectives on critical marketing and consumer society |
| topic | Marketing Consumer behaviour |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781839095542 |
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