THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /

Eitemau Tebyg

• THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /
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• The impact of electronic word of mouth (EWOM) and brand image on purchase intention electronic products in social media /
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