THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /

Includes bibliographical and references

Manylion Llyfryddiaeth
Prif Awduron: Aggad, Kholod Khalid M, 1986-, author, Fauziah Sh. Ahmad, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Fformat: text
Iaith:eng
Cyhoeddwyd: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2022
Pynciau: