THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /
Includes bibliographical and references
Principais autores: | , , |
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Formato: | text |
Idioma: | eng |
Publicado em: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2022
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Assuntos: |
Resumo: | Includes bibliographical and references |
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