THE INFLUENCE OF REPUTATION, PRICE, TRUST AND PERCEIVED VALUE ON GUEST BOOKING INTENTION ON AIRBNB IN MALAYSIA /

THE INFLUENCE OF REPUTATION, PRICE, TRUST AND PERCEIVED VALUE ON GUEST BOOKING INTENTION ON AIRBNB IN MALAYSIA /

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Bibliographic Details
Main Authors: Tiamiyu Tosin Ahmed, 1986-, author, Farzana Quoquab Habib, supervisor 602990, Nazimah Hussin, supervisor 283794, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2020
Subjects:
Consumers
Consumer behavior

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