PRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH /

Includes bibliographical and references

Bibliographic Details
Main Authors:	Lopetcharat, Kannapon, editor, Paredes, Dulce, editor, Beckley, Jacqueline H., editor
Format:
Language:	eng
Published:	UK : John Wiley & Sons Ltd., 2022
Subjects:	New products Consumer behavior Marketing research

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