PRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH /
Includes bibliographical and references
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
UK : John Wiley & Sons Ltd.,
2022
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| Subjects: |
| _version_ | 1796765506475130880 |
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| author | Lopetcharat, Kannapon, editor Paredes, Dulce, editor Beckley, Jacqueline H., editor |
| author_facet | Lopetcharat, Kannapon, editor Paredes, Dulce, editor Beckley, Jacqueline H., editor |
| author_sort | Lopetcharat, Kannapon, editor |
| collection | OCEAN |
| description | Includes bibliographical and references |
| first_indexed | 2024-03-05T17:25:25Z |
| format | |
| id | KOHA-OAI-TEST:608314 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:25:25Z |
| publishDate | 2022 |
| publisher | UK : John Wiley & Sons Ltd., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6083142023-11-17T04:10:05ZPRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH / Lopetcharat, Kannapon, editor Paredes, Dulce, editor Beckley, Jacqueline H., editor 2022UK : John Wiley & Sons Ltd.,2023©2023engIncludes bibliographical and referencesNew productsConsumer behaviorMarketing researchURN:ISBN:9781119712848 |
| spellingShingle | New products Consumer behavior Marketing research Lopetcharat, Kannapon, editor Paredes, Dulce, editor Beckley, Jacqueline H., editor PRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH / |
| title | PRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH / |
| title_full | PRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH / |
| title_fullStr | PRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH / |
| title_full_unstemmed | PRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH / |
| title_short | PRODUCT INNOVATION TOOLBOX: A FIELD GUIDE TO CONSUMER UNDERSTANDING AND RESEARCH / |
| title_sort | product innovation toolbox a field guide to consumer understanding and research |
| topic | New products Consumer behavior Marketing research |
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