THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /

THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /

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Includes bibliographical and references

Bibliographic Details
Main Authors: Aggad, Kholod Khalid M, 1986-, author, Fauziah Sh. Ahmad, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2022
Subjects:
Branding (Marketing)
Success in business
Online social networks
Social media
Social influence
Internet marketing

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