THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /

Includes bibliographical and references

书目详细资料
Main Authors: Aggad, Kholod Khalid M, 1986-, author, Fauziah Sh. Ahmad, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
格式: text
语言:eng
出版: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2022
主题:
实物特征
总结:Includes bibliographical and references