Library Management and Marketing in a Multicultural World : proceedings of the 2006 IFLA management and marketing section's conference, Shanghai, 16-17 August, 2006 /

Library Management and Marketing in a Multicultural World : proceedings of the 2006 IFLA management and marketing section's conference, Shanghai, 16-17 August, 2006 /

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Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment...

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Bibliographic Details
Main Authors: IFLA Management and Marketing Section Conference (2006 : Shanghai, China) 479341, Mullins, James L., 1949-, editor 413490, International Federation of Library Associations and Institutions 9987, Gale Group (Online service) 651863
Format: software, multimedia
Language:eng
Published: Munich : K.G. Saur An Imprint of Walter de Gruyter GmbH & Co. KG, 2007
Subjects:
Libraries
Library administration
Online Access:https://link.gale.com/apps/pub/9783598440267/GVRL?u=utm

Internet

https://link.gale.com/apps/pub/9783598440267/GVRL?u=utm

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