Library Management and Marketing in a Multicultural World : proceedings of the 2006 IFLA management and marketing section's conference, Shanghai, 16-17 August, 2006 /

Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment...

全面介绍

书目详细资料
Main Authors: IFLA Management and Marketing Section Conference (2006 : Shanghai, China) 479341, Mullins, James L., 1949-, editor 413490, International Federation of Library Associations and Institutions 9987, Gale Group (Online service) 651863
格式: software, multimedia
语言:eng
出版: Munich : K.G. Saur An Imprint of Walter de Gruyter GmbH & Co. KG, 2007
主题:
在线阅读:https://link.gale.com/apps/pub/9783598440267/GVRL?u=utm
实物特征
总结:Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.