Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work /
Covering everything you need to know, whatever the size of your business, this title details the tried-and-tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions.
| Main Authors: | , , |
|---|---|
| Format: | software, multimedia |
| Language: | eng |
| Published: |
London : Kogan Page,
2008
|
| Subjects: | |
| Online Access: | https://link.gale.com/apps/pub/9780749453619/GVRL?u=utm |