Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work /

Covering everything you need to know, whatever the size of your business, this title details the tried-and-tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions.

Bibliographic Details
Main Authors: Mullin, Roddy, author 383147, Cummins, Julian, author 651870, Gale Group (Online service) 651863
Format: software, multimedia
Language:eng
Published: London : Kogan Page, 2008
Subjects:
Online Access:https://link.gale.com/apps/pub/9780749453619/GVRL?u=utm
Description
Summary:Covering everything you need to know, whatever the size of your business, this title details the tried-and-tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions.