Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work /
Covering everything you need to know, whatever the size of your business, this title details the tried-and-tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions.
| Main Authors: | , , |
|---|---|
| Format: | software, multimedia |
| Language: | eng |
| Published: |
London : Kogan Page,
2008
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| Subjects: | |
| Online Access: | https://link.gale.com/apps/pub/9780749453619/GVRL?u=utm |
| _version_ | 1796765647915450368 |
|---|---|
| author | Mullin, Roddy, author 383147 Cummins, Julian, author 651870 Gale Group (Online service) 651863 |
| author_facet | Mullin, Roddy, author 383147 Cummins, Julian, author 651870 Gale Group (Online service) 651863 |
| author_sort | Mullin, Roddy, author 383147 |
| collection | OCEAN |
| description | Covering everything you need to know, whatever the size of your business, this title details the tried-and-tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. |
| first_indexed | 2024-03-05T17:27:30Z |
| format | software, multimedia |
| id | KOHA-OAI-TEST:609024 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T17:27:30Z |
| publishDate | 2008 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:6090242023-11-14T07:31:26ZSales Promotion : How to Create, Implement & Integrate Campaigns That Really Work / Mullin, Roddy, author 383147 Cummins, Julian, author 651870 Gale Group (Online service) 651863 software, multimedia Electronic books 631902 London : Kogan Page,2008©2008engCovering everything you need to know, whatever the size of your business, this title details the tried-and-tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions.Includes index.Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.Covering everything you need to know, whatever the size of your business, this title details the tried-and-tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions.Sales promotionMarketinghttps://link.gale.com/apps/pub/9780749453619/GVRL?u=utmURN:ISBN:9780749453619Remote access restricted to users with a valid UTM ID via VPN. |
| spellingShingle | Sales promotion Marketing Mullin, Roddy, author 383147 Cummins, Julian, author 651870 Gale Group (Online service) 651863 Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work / |
| title | Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work / |
| title_full | Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work / |
| title_fullStr | Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work / |
| title_full_unstemmed | Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work / |
| title_short | Sales Promotion : How to Create, Implement & Integrate Campaigns That Really Work / |
| title_sort | sales promotion how to create implement integrate campaigns that really work |
| topic | Sales promotion Marketing |
| url | https://link.gale.com/apps/pub/9780749453619/GVRL?u=utm |
| work_keys_str_mv | AT mullinroddyauthor383147 salespromotionhowtocreateimplementintegratecampaignsthatreallywork AT cumminsjulianauthor651870 salespromotionhowtocreateimplementintegratecampaignsthatreallywork AT galegrouponlineservice651863 salespromotionhowtocreateimplementintegratecampaignsthatreallywork |